ATTITUDE is a Canadian company built on innovation and imagination: Natural personal care and household products of the highest quality, with the lowest impact on our families and the planet. These clean ingredients are developed with EWG's strictest standards in mind: free of cancer-causing chemicals, mutagens endocrine disruptors and other ingredients of concern. Attitude products are also ECOLOGO® and PETA Certified, hypoallergenic, vegan and cruelty-free.